Purvi was founded with the intent to epitomize the vast and diverse craft traditions of India and thereby lend a helping hand to the craftsmen and artisans of India who were struggling to meet ends. Our endeavor is to provide customers with 100% hand made & natural fabrics which help support and encourage good craftsmanship.

Our products are sourced from villages across India. Purvi works closely with artisans by providing various inputs including design, quality control, access to raw materials and production coordination. The vision continues to be to maximize the hand made element in our products, whether it is hand woven textiles, hand block printing or hand embroidery. Vegetable dyes are used to make our fabrics eco-friendly.

Today, Purvi is the ethnic ware house for heritage textiles. With over 15 years of experience in developing breath taking color combinations and exquisite motifs we continue to confine ourselves with in the parameters of Hand made & Natural fabrics thus sustaining rural employment. Every day new designs are rolled out in the form of Classically crafted Fabrics, Stoles, Dupattas and Sarees with astonishingly attractive designs. At Purvi we customize for Designers & Retail chains and produce what they want - New textile designs, hand block patterns and experiment with various color schemes.

By using a variety of natural, handspun yarn such as wild silks, namely Gichha, Noil, Matka, Raw, Diamond, Tussar & Mulbury silk, with a warp finest to thickest count of cotton & silk, different textures are created by hand weaving. Further treating with time tested techniques make them individually appealing. Recognized as a hub of contemporary hand made textiles, Purvi is frequented by international textile and fashion designers and buyers from leading Indian fashion houses because we blend indigenous craft techniques with contemporary designs to bring aesthetic and affordable clothing for the modern consumers.