After traveling extensively to the remotest villages of India, I completed my Masters in Textile designing by way of sitting all day at the looms at all weaving centres, learning the techniques. I started admiring the weaving patterns and the workmanship of these artisans. However, I felt the designs, motifs and colour combinations were not contemporary and acceptable in the working class culture of metro cities. That is when I recognized the need to contemporize the designs and make the hard work of these weavers worth while.

In the meanwhile, the weavers' families were in a deplorable state as they were struggling to even have a hand-to-mouth existence. That's when improving their standard of living was my short term goal and at the same time giving them continuous work all through out the year and make the venture more profitable.

After months of designing new motifs and deciding unusual colour combinations, the first lot in production came into being which consists of Kalamkari, Batik, Bagru, Bagh Prints, Ikkat, Mangalagiri, Venkatagiri, Uppada & Jute were introduced in the Mumbai market with the effort of a meagre six weavers and four block printers.

First time in Mumbai, I introduced the concept of mixing and matching of dupattas with a range of fabrics and vice-versa. The customers were happy to get their choice of fabrics with out any restrictions. A record sale in the first six months and that's when my retailing career blossomed. The demand for my never seen never felt before designs and colours kept on increasing, more and more talented weavers showed keen interest to work with me. We kept rolling out new designs every season and most of them were perfectly acceptable. The additional wages paid to them for the intricate work proved profitable to the weavers, thus made them work with me with all satisfaction.

I was caught un-aware about the demand of Indian textiles overseas for many years. But ever since I entered the export scenario, success was apparently only a matter of time. Currently our fabrics are exported to over 42 countries. Over the years, we have been conducting regular workshops for budding designers. Our exhibitions are held in Delhi, Dubai, Berlin, Lyon, London, Nigeria, NY & Boston in affiliation with renowned brands & boutiques.

Several designers contribute to the success of PURVI since they form the majority of our clientele. Today, Purvi supplies to most of the lifestyle stores, boutiques, production houses and costume designers, Film and Television, Corporate office designing units in Mumbai, Pune, Delhi & Chandigarh. Some of our Indian designer clients are Neeta Lulla, Falguni and Shane Peacock, Jatin Varma, Anna Singh, Shahid Amir, Priyadarshini Rao, Arjun Khanna, Aki Narula and Shahab Durazi to name the famous few. Bollywood clients like Hema Malini ,Dimple Khanna, Shabana Azmi, Deepti Naval, Tabu, Rani Mukherjee, Kiron Kher, Waheeda Rehman, Sanjay Leela Bansali and so on.

Over the past few years I have experimented extensively with fabrics, Colors and Textures in an effort to create a collection that is special. Our commitment to innovation, unique in-house dyeing, fixing and coloring techniques, mercerizing,

reed & pick consistency, special combing of yarns gives us a rich collection that we are proud of. We indulgently believe that our fabrics glow with an inner radiance that adds a rich dimension to our fabrics.

• At Purvi , we relate to people as our business with integrity than strategy.
• At Purvi , we believe that we needn't have business acumen to sell but need to have a human touch.
• At Purvi , we instill faith and relationship in our clients because only that will take us a long way.

Thanks once again for all the patronage extended over these years…….

Sekhar.